Spirit Airlines

Problem: People are under the impression that travel is always expensive, or that you won’t have a good experience if you don’t spend a hefty load of money

on getting to your destination.

Strategy: Help people grasp the potential of cheap travel through relating spending on every day items to spending on flights with Spirit Airlines. Why go clothes shopping when you can spend that money on a flight to a desired destination? The idea is to show people what flights you can get for the price of a new wardrobe, a full tank of gas, or even some groceries.