In response to the Covid-19 pandemic, many businesses have had to adapt. Safety and health has never been so present and prioritized in a retail environment as they are now, and has become a big factor in the consumers shopping experience.

Consumers don’t want to just be told that they will be safe, they want to see it for themselves. The prioritization of cleanliness and safety in the retail environment had completely altered the social aspect of the consumer experience. The purpose of this campaign was to reassure the audience that Pret a Manger holds the same values as their customers during these frightening and compromising times, as well as to show appreciation for essential workers putting their entire worlds on the line every day here in New York City.

Below is one magazine spread paired with a single 8.5” x 11” print advertisement.