Music Video - “Innit” by ZakG

For this project the team was tasked with creating a promotional music video for Syracuse based rapper, ZakG.

Requirements for content development and on-site production were easier said than done. Our client wanted what is called a “single-shot” in production and filming terms, meaning the video needed to be one consecutive shot, with zero cuts, from beginning to end. This resulted in a longer than usual shoot, with more takes than usual.

The client also wanted the video to be marketed towards his local community and schools, which resulted in us shooting in a particularly recognizable area for those living in the Syracuse area, and applying any alternative advertising to the area.

This is the final product.